Graduate Certificate in
In today’s complex business environment, marketing is essential and the demand continues to grow for professionals with the skills to communicate and connect with diverse audiences.
Embry-Riddle Aeronautical University’s graduate certificate program in Marketing will help you build a framework of skills to develop overall marketing blueprints and specific plans to reach key stakeholders.
Earning this certificate will prepare you to understand market research and analysis and build viable marketing strategies that will resonate with different audiences.
About Marketing at the Worldwide & Online Campus
The Marketing Certificate is a 12-credit online program that covers all aspects of marketing, from identifying target markets to crafting and presenting messages that work.
As a student in this program, you’ll learn how to use analytics in content marketing and the latest innovations in developing effective marketing methods. You will gain an in-depth understanding of marketing trends around the world and the most effective ways to reach growing digital audiences.
Marketing is a key part of every industry around the globe. Earning this certificate puts you a direct path to a rewarding career that will help shape the future.
To begin this program, students must first complete MBAA 514, Strategic Marketing Management in Aviation.
The Marketing Certificate is designed for students who are pursuing education related to marketing and will: Apply marketing analytical tools with an emphasis on content marketing, optimizations and usage; Apply innovation and ethical approaches when developing marketing strategy and communications with stakeholders.
Note: Certificate programs are not eligible for Title IV Federal Financial Aid unless taken as part of a degree program.
|MKTG 630||Customer Value||3|
|MKTG 632||Global Marketing||3|
|MKTG 633||Digital Marketing||3|
|MKTG 514||Professional Service Marketing||3|
|Prerequisite: MBAA 514 or MKTG 510, MKTG 511, MKTG 512 or MKTG 311 or equivalent course or documented third party leveling course.|
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