a group of business people talk in an office

Graduate Certificate in
Marketing

In this 12-credit online program, students are exposed to all aspects of marketing, from identifying target markets to crafting and presenting messages that get results.

In today’s complex business environment, marketing is essential and the demand continues to grow for professionals with the skills to communicate and connect with diverse audiences.

Embry-Riddle Aeronautical University’s graduate certificate program in Marketing will help you build a framework of skills to develop overall marketing blueprints and specific plans to reach key stakeholders.

Earning this certificate will prepare you to understand market research and analysis and build viable marketing strategies that will resonate with different audiences.

DETAILS

About Marketing at the Worldwide & Online Campus

The Marketing Certificate is a 12-credit online program that covers all aspects of marketing, from identifying target markets to crafting and presenting messages that work.

As a student in this program, you’ll learn how to use analytics in content marketing and the latest innovations in developing effective marketing methods. You will gain an in-depth understanding of marketing trends around the world and the most effective ways to reach growing digital audiences.

Marketing is a key part of every industry around the globe. Earning this certificate puts you a direct path to a rewarding career that will help shape the future.

To begin this program, students must first complete MBAA 514, Strategic Marketing Management in Aviation.

The Marketing Certificate enables students to:

Apply marketing analytical tools with an emphasis on content marketing, optimizations and usage
Apply innovation and ethical approaches when developing marketing strategy and communications with stakeholders

Note: Certificate programs are not eligible for Title IV Federal Financial Aid unless taken as part of a degree program.

Marketing
Certificate

MKTG 630	Customer Value	3
MKTG 632	Global Marketing	3
MKTG 633	Digital Marketing	3
MKTG 514	Professional Service Marketing	3
Prerequisite: MKTG 510, MKTG 511, MKTG 512 or MKTG 311 or equivalent course or documented third party leveling course.
Total Credits		12

Estimated Cost of Attendance

For course descriptions, education requirements, curriculum, and suggested plan of study, please see the Graduate Certificate in Marketing in the Worldwide Catalog.