Marketing for the Digital Age: Computer Science Major Finds Her Niche

Tahmina Tisha (’24) is a rising senior at Embry-Riddle Aeronautical University. On top of her coursework in the Computer Science program, she is a member of multiple on-campus organizations and works in a variety of roles for Pearson, a publishing company focused on educational materials.

Early Days at Embry-Riddle

Tisha moved from Dhaka, Bangladesh, to Florida in 2012. After being accidentally placed in the engineering academy at her high school, she gained her first bit of experience in computer science and discovered that she had “a real passion for coding.” When she chose which university to attend, her desire to pursue that passion led her to Embry-Riddle.

“I chose Embry-Riddle Aeronautical University because of its reputation as a top-tier institution for aviation, aerospace, engineering and related fields... The university also has a strong network of alumni and industry partnerships, which can provide valuable connections and career opportunities for students,” she shared. “The second reason I chose Embry-Riddle is because of the friendly environment. I’ve made a great number of friends who are like my family.”

As a freshman, Tisha started working for Pearson and has not stopped since.

Working for Pearson

Now, Tisha works in three different roles for Pearson. As a Student Ambassador, she functions as a liaison between her employer and Embry-Riddle.

“My responsibilities include working closely with educators, students and Pearson professionals to help my peers succeed in their courses,” she said, “as well as providing valuable student feedback on Pearson products and services through monthly projects such as surveys and focus groups. I also work and communicate virtually with over 150 ambassadors across the country.”

She also works as a OneCRM Sales Intern, where she conducts data research and editing in Salesforce, a site that primarily functions as a customer relationship management system for marketing purposes.

Lastly, Tisha is on Pearson’s Social Media Committee.

“I interact with the Pearson and Pearson+ marketing team, collect data on recent trending social media and use various technologies to capture and perform selected ideas for uploading on the Pearson+ channel,” she said.

Involvement at Embry-Riddle

Tisha’s day-to-day activities don’t end with her work for Pearson.

She is the Public Relations Coordinator for the Latino Pilots Association on Embry-Riddle's Daytona Beach Campus, a role she has utilized to help the organization grow and evolve.

“I have made significant improvements to the organization's marketing materials, creating designs that better reflect Hispanic cultural values and heritage. I have also used various social media platforms to ensure that ERAU students are aware of the organization's meeting schedule and events,” she shared of her work.

Tisha is a member of Touch-and-Go Productions, the entertainment division of Embry-Riddle's Student Government Association (SGA) that hosts exciting student events like Eaglepalooza, Casino Night and more. She also recently joined the Theta Phi Alpha sorority.

Off-campus, she is the youngest member of the American Association of University Women New Smyrna Beach chapter, where she has opportunities to assist with the social media and fundraising efforts of the organization with the goal of creating an equitable environment for women in higher education and the workforce.

Support System

Tisha cites her inspiration as the strong women who surrounded her as she grew up.

“I owe much of who I am today to the strong women in my family, particularly my mom. Watching my mom and all the other females in my family come from humble beginnings to achieving great success has been a major source of inspiration for me,” she shared. “Both of my parents, who were immigrants and started with nothing, worked hard to provide us with opportunities they didn't have growing up.”

She said that despite the challenges her mother faced in Bangladesh, such as male-dominated office spaces, she worked tirelessly and pushed beyond those obstacles for the sake of her loved ones. As both of her parents worked to provide for their family, they set an impressive example for their daughter and instilled in her a strong desire to succeed.

“Their sacrifices and determination have motivated me to work hard and pursue my own dreams. Their unwavering support and encouragement have been instrumental in shaping me into the person I am today,” said Tisha.

The Embry-Riddle Advantage

As Tisha nears her final year at Embry-Riddle, she will continue to work hard and prepare for life post-graduation with experiences and connections seldom found anywhere else.

“The university's top-tier programs, state-of-the-art facilities and experienced faculty have all contributed to my success,” she said. “Beyond the academic and professional opportunities, I am also grateful for the relationships I’ve formed during my time at ERAU. The friends, mentors, and colleagues I met have become lifelong connections that [will] continue to support and inspire me even after graduation.”