Enrollment Management

Student UNion

The overall goal of the Enrollment Management SIT is to implement an adaptive enrollment vision and associated management plan that supports ERAU's unique identity and mission. 

  1. Enrollment with a Purpose: Optimize the recruitment process to support student success, program health and the financial strength of the university.
  2. Retention Focused Admissions: Use data analytics in the admission process to identify opportunities for maximum retention.
  3. Implement Strategic Enrollment Management Plan (SEMP) Initiatives: Partnering with Office of Information Technology, implement highest priority enrollment initiatives to support external visibility, marketing and data analysis.
  4. Centralized Recruitment: Leverage our strength of the centralized Enrollment Management organization to provide consistent support for all academic units and applicants in an efficient manner.
  5. Enrollment Marketing: Use marketing tools and resources with high return on investment (ROI) to identify, recruit, and enroll a diverse student body across all campuses and programs.
  6. Transfer and Graduate Enrollment: Maximize opportunities for student enrollment by strengthening relationships with transfer institutions, community organizations, government and industry and military partnerships.
  7. Financial Aid/IFS Optimization: Provide long-term stewardship of resources by optimizing the use of IFS and philanthropic support.

View the Enrollment Management components of the Strategic Plan.

SIT Members

  • Chair: Jason Ruckert, Senior Vice President of Enrollment Management, Marketing and Student Affairs
  • Michael Novak, Dean of Enrollment Management  Worldwide
  • Bryan Dougherty, Dean of Enrollment Management  Prescott
  • BJ Adams, Dean of Enrollment Management  Daytona Beach
  • Amanda Murawski, Executive Director of Web Strategy
  • Kristen Weitzel, Executive Director of Enrollment Marketing and Digital Strategy
  • Denise Lind, Director of Accounting and Financial Projects
  • Melanie Rohrbacher, Director of Operations for the SVP of EMMSA
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