Consumer Insights Lab

The Consumer Insights Lab is where students explore how people think, choose and buy. Designed for focus groups, market research and behavioral observation, the lab gives students hands-on experience uncovering the insights that drive marketing, sales, product and customer-experience decisions. An integrated observation wall and recording capabilities allow students and faculty to observe, analyze and film real interactions, while the space also serves as a professional environment for practicing sales presentations, pitches and client engagements. Here, students don’t just study customers; they listen, observe, persuade and turn insight into action.

Equipment

• Large monitor for digital projection
• Adjacent control room with one-way glass that allows for observation of consumer focus groups